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Sonia Hildner
Sonia Hildner

2 Followers

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Dec 16, 2020

The #1 Thing Companies Get Wrong when Creating a Brand

Creating online-first brands means that we’ve become obsessed with performance marketing and design — so much so that startups, in particular, are mistaking this combination for a marketing plan. And while sexy graphics and data-driven media are important, they aren’t a complete brand strategy. …

Startup

5 min read

The #1 Thing Companies Get Wrong when Creating a Brand
The #1 Thing Companies Get Wrong when Creating a Brand
Startup

5 min read


Oct 28, 2020

Are Brands Destined for Cultural Irrelevance? Honestly, Maybe.

(And that’s not a bad thing!) — Before this year, I used to have a bit of an equation in my head for building brand relevance. It looked like this: Brand + Cultural Tension/Moment= Brand Relevance Way easier said than done, of course, but brands who succeeded in putting themselves at the center of culture (see: Dove…

Content Marketing

2 min read

Are Brands Destined for Cultural Irrelevance? Honestly, Maybe.
Are Brands Destined for Cultural Irrelevance? Honestly, Maybe.
Content Marketing

2 min read

Sonia Hildner

Sonia Hildner

2 Followers

Marketing @ one wild goose

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