Are Brands Destined for Cultural Irrelevance? Honestly, Maybe.

(And that’s not a bad thing!)

Brands are now competing for cultural relevance in an increasingly complex and political landscape
Brands are competing in an increasingly complex and political landscape
  1. They are entertaining (see Wendy’s, Recess, bubly)
  2. They are helpful (see: Frida Mom, Zero Waste Collective, Bon Apetit, Patagonia)

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Marketing @ one wild goose

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